Fundación MAPFRE started developing activities in Malta in 2012 , one of the first activities was an awareness campaign promoting road safety to school children through the successful “Street Smart Campaign” to pupils aged 11 to 13 years old, since then there were a number of other activities in the fields of Accident Prevention and Road Safety, Insurance and Social Protection, Culture, Social Action and Health Promotion.
The main objective of this campaign is to create awareness about road safety, whether they are pedestrians, cyclists, drivers or passengers, because every person using the road plays an important role on it.
Following the success of the Street smart campaigns in schools, Fundación MAPFRE partnered with Malta Public Transport (MPT) to deliver informative presentations on the importance of road safety. As part of this campaign, children had the opportunity to go on a bus ride to an area where a team of actors and a driver of MPT provided sessions in a dynamic and comical way explaining road safety measures, such as the correct way to cross the road and get familiar with various road traffic signs.
Since COVID-19 pandemic hit, Fundación MAPFRE had to reinvent the way they were carrying out this project, and in 2021, through a collaboration agreement between Malta Public Transport, The Ministry of Education and Malta´s Road Safety Council the project was introduced in all schools via interactive videos on road safety using real-life situations.
Find out more about Fundacion MAPFRE’s actions on this area below.
As part of its commitment to keep safety as a top priority, Fundación MAPFRE, in collaboration with Malta Public Transport, the Ministry for Education, and the Malta Road Safety Council, are launching the Street Smart 7 safety campaign.
Fundacion MAPFRE to award grants for research on road safety, health promotion and care for elderly In 2016 Fundación MAPFRE will award 25 research grants to provide financial support to research projects in the following areas: Prevention and Road Safety, Health...
Throughout 2020, Fundación MAPFRE will continue in their efforts to generate awareness towards road safety measures by educating children and the public in general on road safety measures.
Doctors for Road Safety (D4RS) launched in the beginning of October 2019 the 6th edition of Fundacion MAPFRE Street Smart Road Safety Campaign with the aim of promoting road safety awareness through educational sessions held at Schools across Malta. This year D4RS...
Promoting a global campaign to fight against distractions at the wheel
Fundación MAPFRE, represented in Malta by MAPFRE Middlesea plc and MAPFRE MSV Life plc, has launched its 4th edition of the popular theatre in education project “Street Smart”. The project will continue to address students on the pressing issue of transport safety through a variety of fun and creative sketch shows that offer a high level of interaction with their audiences.
As part of its commitment to keep safety as a top priority, Malta Public Transport, in collaboration with Fundación MAPFRE, has launched a Road Safety Campaign with an investment of over €100,000.
Launch of the Road Safety Trip Campaign
Fundación MAPFRE supports PutitAway campaign against texting while driving
Street Smart TV launched at Rabat school