The previous name was Middle Sea Valletta Life Assurance Co. Ltd. The new corporate identity will promote the Company as Middlesea Valletta Life. The new logo is inspired from Matisse’s famous series of figurative paper collages in 1950s. It is an abstract-to-figurative moment of a dancer in motion. The financial industry is forever changing and Middlesea Valletta Life has felt the need to create a new vision that will communicate what the organization stands for and where it is going particularly in the way that it relates to its clients.
This new corporate image aims to portray the core values that has seen Middlesea Valletta Life as one of the most prominent and respected companies in the Maltese financial services sector – trust, security, reliability, quality and good returns; offering comfort and reassurance to investors as they make important financial decisions.
These changes reinforce the commitment of Middlesea Valletta Life to the local and international markets and have an important role to play in achieving the objectives of the Company to position itself as a significant player in financial services.
Commenting on the new changes, Mr. Joseph F.X. Zahra of Middlesea Valletta Life said “on the back of our new corporate identity we will build a new brand promise of providing better value, better quality, more fulfillment and more importantly peace of mind to all our clients. I am confident that Middlesea Valletta Life is well placed for the future.”
With a market share of over 65%, Middlesea Valletta Life is the leading Maltese provider of individual life assurance, investment products, retirement planning schemes and mortgage protection products. With Middlesea Valletta Life, there is so much more to life!