Fundación MAPFRE Social Outreach Awards

Fundación MAPFRE Social Outreach Awards

A new edition of the Fundación MAPFRE Social Outreach Awards has taken place this year. These awards honor the individuals and institutions who have undertaken outstanding scientific, cultural, and social actions for the benefit of society. Carolina Herrera was awarded with the José Manuel Martínez Martínez Lifetime Achievement Award.

The jury has sought to acknowledge the professional and personal path of Carolina Herrera (Caracas, 1939), a world-renowned businesswoman and fashion designer, who founded her own label in 1981, at the age of 42. Her brand, encompassing fashion, accessories, fragrances, and makeup, is one of the top luxury brands worldwide, with a presence in over 140 countries.

The Carolina Herrera brand has collaborated and continues to collaborate with institutions dedicated to the fight against malnutrition or cancer, like Fundación Aladina, and those that promote child welfare and women’s empowerment, mainly through training.

Her activities include her tireless support for the battle against breast cancer and its prevention, as well as her commitment to women’s development, fields in which she has collaborated with various associations in Spain. As a response to the pandemic, and in collaboration with the Red Cross and Red Crescent, she created the Carolina Herrera Heart for Hope initiative, raising 7 million dollars to supply medical material and psychological support to affected communities in countries all over the world.

The Fundacion MAPFRE Social Outreach Awards have the aim of giving recognition to the commitment, generosity and solidarity to individuals and institutions who carry out scientific, cultural, social and agricultural projects which help society, to improve the lives of people in one way or another.

Fundacion MAPFRE have over 45 years of experience and are recognized as a leading global foundation for our commitment to people’s well-being and social progress. Their mission is to contribute to improving people’s quality of life and the progress of society through multinational programs and activities.