Street Smart Campaign to continue online and through televised broadcasts
STREET SMART, an awareness campaign about road safety, has been launched for the third consecutive year, thanks to the support of Fundacion Mapfre. For the past two years, the campaign was held in secondary schools, but this time it will hit national television stations.
This time round, Generation Green will be targeting the largest possible audience, through the use of national television. A series of thirteen episodes, each between 10 to 15 minutes, will be produced and broadcasted on ONE TV.
Each episode will tackle a different aspect of transport safety, such as safety belt, traffic lights, speeding, traffic jams and driving distractions. It will also focus on the road safety aspects for those riding motorbikes or bicycles. In addition to being broadcasted on television, the video productions will be distributed to every school in Malta for the perusal of educators. The episodes will also be uploaded on social media.
In the past the Street Smart Campaign reached over 4,000 students aged between 11 and 13. Road safety education was delivered to students through fun comical sketches held at different schools around the Maltese islands. The campaign received positive feedback and was endorsed by President Marie-Louise Coleiro Preca, Education Minister Evarist Bartolo, Transport Minister Joe Mizzi.
Fundacion MAPFRE, which is sponsoring the campaign, is non-profit institution of MAPFRE, which contributes to improving people’s quality of life and the progress of society through multinational programs and activities. The foundation is present in all countries in which MAPFRE operates. In Malta, MAPFRE is represented by MAPFRE Middlesea and MAPFRE MSV Life.
For more information visit the official Street Smart Facebook Page.
MAPFRE Middlesea p.l.c. (C-5553) is authorised by the Malta Financial Services Authority to carry on both Long Term and General Business under the Insurance Business Act, 1998.